www.ainscoughindustrial.co.uk
The Brief
Ainscough Industrial Services is recognised as a leader in specialist industrial services, supporting a wide range of sectors with complex projects across the UK and internationally. While their reputation in the field was strong, their website no longer reflected the scale, capability, or professionalism of the business.
The existing site presented several challenges:
- A dated design that did not align with the company’s modern operations.
- A complicated site structure that made it difficult for visitors to navigate.
- Limited optimisation for search engines, resulting in missed opportunities to attract new business.
- Enquiry pathways that were not streamlined, impacting conversion rates.
Ainscough approached Marvel at Digital to create a new digital platform that would reflect their standing in the market, enhance user experience, and serve as a powerful tool for generating enquiries.
Our Approach
We developed a structured approach to deliver a website that met both functional and strategic objectives:
- Discovery and Planning
We began with in-depth workshops with Ainscough’s team to understand their services, client base, and commercial goals. Alongside this, we analysed the performance of the existing website to identify key areas for improvement.
- Information Architecture
We restructured the website to present services in a clear, intuitive way, ensuring visitors could quickly locate relevant information. Content hierarchies were refined to emphasise key capabilities and case studies.
- Design and User Experience
The new design was developed to project authority, technical expertise, and trustworthiness. Strong imagery, modern layouts, and responsive design ensure the site works seamlessly across all devices. Calls to action were carefully placed to guide users through their journey.
- Development and SEO
We built the website on a robust CMS, with performance, security, and scalability as priorities. Each page was optimised for search engines, with enhanced metadata and technical SEO best practices integrated from the outset.
- Testing and Launch
Prior to launch, the site underwent rigorous testing across multiple platforms and devices. Following deployment, we will closely monitor user behaviour and enquiries, allowing for data-driven refinements.
Moving Forward
The new website provides Ainscough Industrial Services with a digital platform that not only represents their brand effectively but also actively contributes to business development. Marvel at Digital will continue to provide support, ensuring the website evolves in line with future objectives and market opportunities.